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Are you looking for a way to not pay your mortgage and not face foreclosure by the bank?  Then Adzookie might be your saving grace.  The advertising company has launched a marketing strategy for itself which offers mortgage payments to homeowners who allow them to paint their house with the firm’s logo and social media icons.  Within the first day of the program being launched Adzookie received over 1,000 applications, an indicator of the current economic status of the country.  I can’t decide whether or not this is a wise business decision.  On one side, CNN reported that the budget for the project is $100,000 and the cost of painting each house will be approximately $8,000.  With that cost plus the mortgage payments (a minimum of three months), how many houses does Adzookie expect to be able to use as billboards?  However, the main objective of advertising is to grab the attention of your viewers and make them remember your name.  If I were to drive passed a house painted like the one above I definitely would want to see what it was all about and check out the website of the company as soon as I got home.  It’s definitely risky given the costs and the size of the company, which currently employs just eight people.  But nowadays, you need to spend money to make money.

Posted on April 6, 2011, in News. Bookmark the permalink. Leave a comment.

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